© 2012 Career Catalyst.
Posted by at 19th November, 2009
A job seeker should seek opportunities in both the advertised and hidden job market. For the past two weeks, I predominantly discussed how to locate relevant, advertised jobs on Twitter. Next week I will discuss how to use LinkedIn and Twitter to apply to advertised jobs and to locate hidden opportunities. For this post I will discuss how to locate targeted companies and individuals of interest using Twellow.
Visit www.twellow.com and register (if you are new to Twellow) by clicking on the Register for Free link (in the upper right of your screen) and inputting your Twitter screen name, password, and email address. Otherwise, just log in.
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In the search field (at the top center of the screen) type the name of a targeted company. Let’s assume that Southwest Airlines is one of my 20 targeted companies. Likewise, I typed Southwest Airlines in the search field.
Next view the results. In my case, there were 44 matches including the official Twitter account for Southwest Airlines, profiles of employees including corporate recruiters, profile of the former CEO, and so on.
Click on the profiles of interest and click the follow button to add these individuals and/or companies to your group of followers on Twitter.
In my case, I clicked on the official Twitter profile of Southwest Airlines and on the Click here to visit this user’s Twitter page link under the profile.
Next I viewed some of the company’s tweets and viewed the Twitter list (located under the Lists area of the company’s profile) created for the company’s employees.
Most importantly, when you conduct a basic search for other companies like Pepsi, there will be thousands of matches or Twitter profiles for both employees and non-employees. Viewing all of these matches to locate company insiders is not efficient.
Likewise, you need to conduct an advanced search on Twellow. To accomplish this: go back to www.twellow.com, click the Search tab in the top center of the page, and view the search tips.
Now let’s assume I wanted to locate Pepsi employees who work in marketing. Likewise, I typed @(bio,extended_bio), Pepsi, marketing in the search field. Afterwards, I located the profiles for a marketing manager, international marketing director, and VP of marketing at Pepsi. These are three individuals I can follow and contact to ultimately generate referrals to other individuals of interest including hiring managers.
Next, I wanted to locate all the marketing and product managers on Twitter located in Dallas Texas. Likewise, I typed (“Dallas”) “marketing manager” | “product manager” in the search field. I retrieved one match.
In conclusion you now know how to locate advertised jobs, targeted companies, and individuals of interest on Twitter. Next week, I will discuss how to use both LinkedIn and Twitter to be introduced to hiring managers for both advertised and potential hidden opportunities.
If you have not done so, I recommend you listen to Rhonda Sher’s “How to Network Your Way into Your Dream Job.” I also recommend you listen to Ron Nash’s “How to Use Twitter to Successfully Conclude Your Job Search.” Both of these shows were really good.
If you like these episodes, I encourage you to visit www.blogtalkradio.com/thecareercatalyst. Next listen to and/or download the previous episodes (if you have not done so), register for a free BlogTalkRadio account, mark this show as a favorite, subscribe to our upcoming shows, and become a regular listener.
How to Network Your Way into Your Dream Job. | Download this episode (right click and save)
How to Use Twitter to Successfully Conclude Your Job Search. | Download this episode (right click and save)
Tuesday night at 9PM EST tune in to JobRadioUSA’s Episode 21 “How to Conduct an Effective Holiday Job Search” with expert guest Duncan Mathison.
Remember the wisdom of a crowd is richer than the wisdom of a few. So actively participate in the free online community at jobradiousa.com and encourage fellow job seekers to do the same.
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© 2012 Career Catalyst.